Isaiah Rashad has officially returned after a five-year hiatus with his third studio album, IT’S BEEN AWFUL, released via Top Dawg Entertainment and Warner Records. The 16-track project serves as a raw, immersive journey through themes of endurance and personal vulnerability, delivered through Rashad’s signature dreamlike textures. Drawing from his “DJ Sunny Roshi” alter ego, the album blends surreal rural imagery with a 54-minute sonic experience that feels both disorienting and deeply grounded. The record features a curated selection of guest artists, including SZA, Dominic Fike, and Julian Sintonia. This creative vision is anchored by an extensive production lineup that brings together a mix of seasoned veterans and rising hitmakers. Production & FeaturesKey Producers: Julian Sintonia, Kal Banx, Hollywood Cole, Jansport J, D. Sanders, and Henry Was. Featured Artists: SZA (on “Boy in Red”), Dominic Fike (on “Cameras”), and Julian Sintonia (on “Do I Look High?”). The rollout was accompanied by a striking visual world directed by Omar Jones, featuring Rashad wandering through surreal landscapes and gardens. From the orange-hued cover art to the introspective “719 Freestyle,” the album represents a definitive new era for the Tennessee native. Ultimately, Rashad emphasizes a balance between the “New Sublime” and the daily grind, proving that even after a long absence, his honesty remains his greatest strength.You can support him and buy/stream his new album out, Friday !!
~~Track Preview~~
“BOY IN RED (Feat. SZA)”
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